Please join Commissioners and Staff of the Oregon Arts Commission to celebrate the arts in Wasco County!
Light refreshments will be served and we'll enjoy a special performance by musician Matt Brown.
Hope to see you there!
Image courtesy of the National Neon Sign Museum.
Speakers
Jerry Zen
CEO, 3DAYS
Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.
Kate Welsh
VP of Sales, 3DAYS
With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.
Sarah Chen
CEO, AdTank
Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.
Jenny Grace
Founder, Target Tween
Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.
Forest Bello
VP, Digital Media, Clicker
As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.
Amit Sands
Digital Director, Power Haus
Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.
Vee Nguyen
Editor, Ad Market Magazine
Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.
Charlie Gaudenzi
Mobile Analyst, Mobile Arts
Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.
Schedule
9:30 – 10:15 AM
Panel: "Tapping Into Niche Audiences"
Zee Nguyen – Ad Market Magazine (Moderator)
Forest Bello – VP, Digital Media, Clicker
Amit Sands – Digital Director, Power Haus
Jenny Grace – Founder, Target Tween
10:15 – 11:00 AM
Presentation: “Optimizing Spend In the Mobile Ad Space”
Kate Walsh – VP of Sales, 3DAYS
11:00 – 12:00 PM
Presentation: “Demystifying Metrics: Making Numbers Work For You”
Charlie Gaudenzi – Mobile Analyst, Mobile Arts
12:00 – 1:00 PM
Lunch
1:00 – 2:00 PM
Rapid-Fire Case Studies
Viral Mobile Ads
Time-based Targeting
Crafting Your Brand Story
When Ads Advocate Action
2:00 – 2:20 PM
Networking Break
2:20 – 3:00 PM
Presentation: “The Mobile Ad Process: 7 Steps to Success”
Jerry Zen – CEO of 3DAYS
3:00 – 3:45 PM
Panel: “Consumer Feedback: When Ads Talk Back”
Jenny Grace – Founder, Target Tween (moderator)
Vee Nguyen – Editor, Ad Market Magazine
Sara Chen – CEO, AdTank
Charlie Gaudenzi – Mobile Analyst, Mobile Arts
3:45 – 4:00 PM
Closing Remarks
Jerry Zen – CEO of 3DAYS
4:00 – 5:30 PM
Rooftop Cocktails
The NNSM is dedicated to providing a dynamic and entertaining environment that promotes an understanding and appreciation of advertising and signage and the unique role it has played in American history.
About our partners
The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events.
The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.
About 3DAYS
A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.
